Blogging has been around for a number of years. But just recently that it has has turned into an addictive fad resulting in a proliferation of blogs scattered accross the internet. Teenagers have turned blogging into an outlet for their emotions; a little online 'Speakers Corner' where they can blurt out about what bugs them or revel in what turns them on. Savvy marketers have been quick to discover that blogging is a fantastic way of marketing on the internet. Best of all, it doesn't cost a dime! So what exactly is blogging? The word 'blog' is a widely used name for web logs.
Basically, a blog is an online journal. A blog costs nothing to set up, and can be used just for the fun of it or for business reasons. Regularly writing a blog for your Internet business is a surefire way to boost the visibility of your products and services. Here are a few ways that blogging can help you.
1. Keep your customers informed of any changes that have been made to your website. New products and affiliate programs that you have added can also be announced through your blog.
2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives.
What could be better than searchable information that can be easily accessed by anyone browsing the web. 3. Blogging is a great way of publishing reviews on specific services or products that are related to your business, or of providing advice on how your customers can get the most out of their purchases. Publishing is a very easy process with blogging. 4. Include links that will fetch back links and subsequently improve your ranking on search engines.
Including links to well-written articles on your website will help you to increase these backlinks even more. Affiliate links can also be included in your blog to earn even more income. 5. Get feedback from your readers. Blogs allow visitors to submit their comments on the content of the blog. You can use this feedback to your advantage to help you to improve your products and services.
6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists and there by automatically link you to their blogs. 7.
Search engines love blogs! Search engines love websites that are being constantly updated. Bloggs by their very nature fall into this catagory.Make sure that you provide plenty of links to your website from your blog, remember to update your blog regularly and you will soon find search engines crawling your website! So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business. Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field.
Those hosts will provide you with easy instructions on how to put up your blog. So get started and have fun!.
Paul Winter has been marketing online for six years. He is the editor of ArticlesRus.Net and ArticleBazaar.Net